EIS Software

San Francisco, California

• Develop and enforce brand strategy, governance, and creative production to maintain high brand and product value perception.
• Lead the design, development, and maintenance of global web properties (website/landing pages) that are GDPR/CCPA-compliant, accessible, secure, mobile-responsive, and dynamic.
• Provide creative direction and hands-on execution for freelancers, contractors, and agencies in a player-coach role.
• Streamline processes to reduce rework, waste, and reliance on external vendors, fostering tribal knowledge to minimize discovery meetings.
• Deliver a wide range of creative assets, including campaign visuals, product key visuals, presentations, diagrams, templates, layouts, illustrations, icons, and advertising/content creatives.
• Oversee video and motion graphics production, ensuring alignment with brand standards.
• Manage WordPress CMS, server maintenance, web security, responsive design, SEO, and web accessibility compliance.
• Implement best practices in project management and creative processes to enhance efficiency and output quality.

VIAVI

Eden Prairie, Minnesota

• Directed corporate brand evolution, refining global brand guidelines and visual identity.
• Streamlined creative processes for cohesive, consistent branding across internal and external teams.
• Led a 12-person creative team, overseeing diverse roles from graphic design to UX and video production.
• Managed and certified external creative vendors as efficient team extensions.
• Developed high-level design themes for corporate and product-specific campaigns across 20+ business units.
• Executed brand equity transfer plans for sub-brands and acquisitions.
• Enhanced social media strategies with optimized content, templates, and varied approaches.
• Championed tools like no-code design platforms, video management systems, and social media platforms.
• Maintained comprehensive brand guidelines, templates, and conducted live training sessions.

Siteimprove

Bloomington, Minnesota

• Led creative strategy and execution across media, including design, advertising, web development, and video production.
• Directed global creative teams and external vendors; implemented project management systems (Basecamp).
• Developed brand guidelines and managed digital assets, rights, and permissions.
• Ensured accessibility compliance, SEO, and quality assurance for all marketing tech assets (websites, emails, landing pages).
• Managed Google AdWords, remarketing, PPC, and LinkedIn ad campaigns; provided performance reports to executives.
• Maintained and optimized the WordPress site, improving UX through best practices and testing.
• Created and executed a video customer testimonial program and instructional design assets for training.

Bosch / Electro-Voice / RTS / Telex

Burnsville, Minnesota

• Designed and produced digital, print, and social media materials, adhering to Bosch brand standards while reflecting sub-brand identities.
• Contributed to marketing strategy, RFPs, and visual storytelling initiatives.
• Created tradeshow assets, including booths, banners, signage, and email invites.
• Designed brochures, data sheets, and direct mail campaigns.
• Collaborated with web developers on UI/UX design and maintained fresh front-end visuals.
• Produced videos and multimedia tools using filming, audio editing, photography, and motion graphics.
• Directed junior designers, interns, and external vendors; managed relationships with creative agencies to optimize collaboration.

SAS Institute (IDeaS subsidiary)

Bloomington, MN

• Designed print collateral, trade show displays, publication ads, and corporate presentations.
• Developed standardized illustrations, icons, chart themes, and Word/PowerPoint templates with training materials for organization-wide use.
• Managed website interfaces, CMS setup, landing pages, email campaigns, and global translation coordination.
• Directed and managed on-site design contractors for global marketing projects.
• Edited and composited marketing videos, webinars, and software demos.
• Oversaw printer vendor sourcing, file prep, and print quality control.
• Supported software UI design and prototyping.
• Conducted research and strategy for SEO and PPC advertising campaigns.

UniversalPromo, Inc

Rogers, Minnesota

• Directed product catalog and website design, improving client value perception through cohesive branding and dynamic web development.
• Managed vendor sourcing for cost-effective printing and marketing solutions.
• Established a wide-format printing and vinyl sign division, becoming the in-house expert on Mimaki equipment, training staff, and creating marketing materials.
• Oversaw the Unitech Foil division, managing inventory, order processing, sales, and product expertise while maintaining sales collateral and the website.

BIC Graphic

Sleepy Eye, Minnesota.

Temporary placement.

Company formerly known as Norwood Promotional Products.

• Successfully completed high volume typesetting of client ads, created original artwork, recreated artwork for offset printing, retouched images. Met fast-paced production environment efficiency guidelines, accuracy standards, and print production quality control standards.