Great design doesn’t just catch the eye—it captures the essence of your story. My approach to visual creativity goes beyond aesthetics. By immersing myself in the details and doing the necessary background work, I ensure that every visual piece resonates with purpose and meaning.
Whether it’s a brand campaign, a product launch, or a heartfelt community message, my designs are built on a foundation of research, insight, and intention. Every line, color, and composition is crafted to speak your story to the world in a way that’s unmistakably yours.
Because in a world of fleeting impressions, meaningful stories endure—and that’s the power of design done right.
Experience
- 2023 Director of Brand & Creative – EIS Software
- 2022 Agile Project Mgmt Certification
- 2016 Brand Manager, VIAVI
- 2014 Multimedia Manager, Siteimprove
- 2012 Senior Graphic Designer, Bosch
- 2008 Lead Designer - SAS Institute
- 2005 Lead Designer - UniversalPromo
- 2004 Graphic Designer, BIC Graphic
- 2001 Bachelor's in Graphic Design, Art Institute of Minnesota
Sectors
- B2B Software
- B2B Tech
- Manufacturing
- Book Authors
- B2C Product Startups
CREATIVE PROCESS
I follow a proven creative process, refined by years of experience. This allows us to dive into the meaningful and impactful questions and steps much sooner.
Discovery
Step into your audience’s shoes—study their quirks, needs, and challenges. (No actual shoe-sniffing required.)
Define
Turn your newfound insights into a crystal-clear problem to solve. It’s like writing the mission statement for your genius.
Ideate
Let the ideas flow! Sketch, scribble, and mind-map your way to creative gold—or at least bronze.
Design
Translate the chosen concept into tangible outputs (designs, content, products, etc.) Work iteratively, refining based on feedback and testing. Maintain alignment with the original objectives and brand guidelines
Delivery
Finalize the project and deliver it to the client, audience, or platform. Implement any technical setups or deployment needs (e.g., publishing, printing, or uploading).
Reflection & Analysis
Assess the project’s success based on KPIs or goals. Gather lessons learned to improve future projects. Document outcomes and celebrate achievements over a favorite beverage.