Brand activation campaign

Ads helped tell the stories about how the company's products helped. Colorful characters and designs were a bit of a change from the usual stock images of data centers and contractor vans.
Characters were illustrated with multiple poses
Customers posted images of the stuffed toys they received as gifts to their social channels, which gave us a very unique look into workspaces that are usually pretty hidden. The posts were very popular and shared around with their peers.
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