From refreshing the web experience to designing impactful van wraps, crafting engaging infographics, delivering polished presentations, and developing comprehensive brand guidelines, my work elevated the visual and strategic presence of a major telecom technology company. These efforts not only enhanced the consistency and professionalism of the brand but also significantly improved its perceived value in the eyes of customers, partners, and stakeholders. By aligning every touchpoint with a cohesive and modern identity, I helped position the company as an industry leader at the forefront of innovation and reliability.

There were also many efforts to improve processes, workflows, and equipping the organization with powerful templates and assets to be able to self-serve at a high level despite the complexities.

Here are examples of graphics I created to set the standard and drive the evolution of this brand’s visual identity, leading by example as the head of the design team.